Is an MLM Opportunity Product Really Important?

MLM or Multi-Level Marketing hype all sounds the same if you have been looking for an MLM opportunity to join. Even if you get into an opportunity, you are still going to get bombarded with hyped recruitment attempt after hyped recruitment attempt. All of the opportunities that get thrown at you are the best that has ever been in the MLM industry.This is a series of five articles that I am writing to help you determine which opportunity will make you successful and which ones you might want to steer clear of. These articles go over each one of the rules I use to determine whether the opportunity you are presented with is workable or if you need to keep on looking for a worthwhile MLM opportunity.Most people join an opportunity because they fall in love with the product. The reality is that most of the MLM opportunity products are great. They are well researched, well put together. No problems, so is the product really important. While I don't think the product itself is terribly important, it is where the revenue stream should come from so there are a few key points that it must meet.First it should be a great product. Like I said most MLM opportunity products are great. However, some are not. Information is not a product. If you are in an MLM that is selling training or information and that is their only product, it's probably illegal, or at the very least people's interest won't last very long with it. Be careful as well with information MLM opportunities. There are a significant amount of them that are illegal, or border very closely on the illegal. Don't get burned by jumping in to an opportunity that looks too good to be true. It probably is.Watch out for technology. I see a lot of cell phone, website, whatever MLM's popping up all the time. None of them last long, regardless of what your up-line is telling you. One of two things will ultimately happen. Either technology will move too fast and your product will be outdated and you will lose everything that you worked so hard for, or the MLM opportunity that you are in will create a cutting edge research and development department and all of the money that should be in the compensation plan will be wrapped up in keeping your product ahead of technology. Technology is a losing product for MLM opportunities.The product should be value priced. I hear a lot of people justify the high price of their products as just more money for the compensation plan. Here is the reality. It's going to be really hard to get people to pay double for a product when they join your opportunity and sooner or later when they're not making any money your down-line will start thinking the same thing. The product in your MLM opportunity needs to be something value priced that people would buy even if there were no compensation attached.You don't necessarily need to be in love with the product, but it needs to be something that people want and meets the criteria that I have described here. Do your homework and succeed.