Peddling MLM Fortunes - Who Are You Anyway?

You are selling me what?... MLM Fortunes... Yeh right!.. And who are you anyway?If this is familiar, let's talk a little about sales 101.It is time to acknowledge that today's buyers are not all dummies. In the most part they are intelligent and well educated in what ever it is you are peddling.Online may not afford us all our usual senses when it comes to evaluating something or someone but even I can smell the sheer desperation portrayed by some marketers.When your words and actions tell me you need the sale more than I need the product I would suggest you build a nice strong bond with your newest friend. His or her name is rejection.Alternatively you can always take a breath and a few moments to learn some of the finer points in "sales".There are more books and specialists on the subject of sales than I have had hot dinners.I guess it is a bit like a big delicious box of chocolates. They all taste different and some of them will be your absolute favourite or they just may leave a sour taste in your mouth.At the end of the day, they all provide joy to the sweet tooth!Sales can be a very demanding profession and whether you like it or not, we are all selling something. I can hear the screams of No, No, I don't sell anything.... Really?Think about it.Even if you are someone that gives away free knowledge for the betterment of everyone... Terrific. But you are always selling something!You are selling yourself and your ability to help others aren't you?So, what are just some of the things going through your prospects mind?How do I get it? Who are you? Why should I believe you? Are you credible?One of the top tier keys to sales, regardless of the product or service is your credibility.The truth is that if you have a character defect such as a lack of integrity you can look forward to constant uphill battles riding the wave of under achievement.The equation is simple:If your prospect has a fear of loss that is bigger than the desire for gain there is no sale. Period!You may well get away with a few successes but the long term future is very limited.One way to think of it is that your credibility is the first step in your entire sales process.It will be the illuminating shadow that oversees the entire progress of your sale.Setting appointments, making presentations and going for the close are all part of the natural process but you may never get the opportunity if credibility has not been established.Imagine my 14 year old son cold calling people trying to sell life insurance or investment strategies?He could have Albert Einstein intelligence, but would it make a difference?Knowledge is just one of the components needed for building your credibility. It is one thing to know everything but another thing altogether when it comes to selling.Prospects do not care how much you know until they realise how much you care!It is your ability to show how much you care about your prospects that will make all the difference.Show true concern about your prospects needs and wants rather than your own and you are on your way to success.If you really want to take things to a new level, spend some time building trust through the display of testimonials. They are real, they provide confidence and they shrink the natural levels of scepticism.Done correctly, testimonials can provide the level of proof required to back up your own claims. (Less reasons available to doubt)... The higher your chances are.The development of trust takes time. You will need to substantiate who you are and what you stand for before your words are able to hold any credibility what so ever.Stating the obvious, avoid cold marketing techniques. It is a very short term proposition and can harm your long term plans greater than you could ever imagine. Avoid at all costs.