Is Dubli a Good Business

Dubli came on to the scene in 2007 in Europe, launching with reverse auction website. They had 3 different types, one where you clicked and if you liked the price you could buy it, the zero auction where the person that clicked it became zero and then the lowest unique bid, where people will bid and only if you have the lowest bid and no one bids the same you will win. Then they launched in the US in March of 2009. They then added an online shopping portal which you could make money from any purchase.The GoodThis is a unique business because you are grab what you want and possibly at the lowest price you want. When they launched in the US, people were saying it would be the next eBay. Then they moved over to Australia and New Zealand. They have a promotion that if you add enough and become a SVP, then you can get a lot in the Caymans, called Dubliland.The BadWhen Dubli started expanding, the online shopping in Europe was killed. They killed the zero auctions, and this is when Michael Hansen went nuts. Basically in the US, you have to pay a license fee, and buy a credit package which needs to be paid yearly. You are buying tokens in your start up that people will use in the auctions and you give away in hopes people will gamble. Now, this is where I feel is the worse part of this, because they are gambling with your money.ConclusionThis company makes me a little nervous. A few really profited in the beginning, but with changes to the compensation plan, it is more difficult. If they go back to the original compensation that they did, then I think this could improve their future. In the shopping portal, many people are lucky to make $5-$10. My advice is to leave this one alone, but the choice is yours. I would say if you want to profile your potential customers, you need to find gamblers that will take a risk. Sure you can get some good deals through the auctions, but you may be wasting money because someone could snatch the item from you. If you want help targeting the market that will buy the credits and help you get your business rolling with Dubli, you need to know how to market or invest in learning the tricks in the industry. I can tell you that I have watched this company for awhile, and I am nervous about them, however, you may see the model and love it. The choice is yours and you could do well. But remember, profile your customers and learn to market to them.