Positioning - The Most Important Concept in Network Marketing

Too often we think of positioning as creating an image in the mind of your prospect for the product or service your prospect wants. While this may be very important in the prospects conscience mind, the image you should be concentrating on is that image of YOU in his sub conscience prospects mind.Who's in charge?It is said the conscience mind is the size of a pea, where the sub conscience mind is the size of a house. So who is running the show, the pea or the house? Well, according to Gray's anatomy, this analogy in size may not be technically accurate; it certainly does demonstrate the concept of how large the sub consciences mind is perceived to be. When working with a prospect one must consider where to position one's self in the mind or the prospect, and you usually have a very short time to decide and complete the task.What should come first?You have a choice to make as you leave the sorting phase of you "interaction" the prospect. You can choose to position the product, or position yourself. You can create a virtual image of how good your product is vs. the competition. You may also embellish on some of the benefits of you products, and align them with other products you prospect uses and trusts. This is a pretty picture in the prospects conscience mind.You've found a correlation between you product and another product your prospect trusts, he may be comfortable with the products, but does he trust you? Will he buy form you, or join your company? That trust factor is controlled by the sub conscience mind. You may have the absolute best product, at the absolute lowest price, but if there is no trust, you couldn't give the product away. His sub conscience mind is definitely in control here, and all the logical thinking in the world goes out the door without trust.And forget about that business opportunity! If you don't have the prospects trust, do you really think you have any chance of him following you into your business?In Conclusion:Incorrect positioning is one of the greatest failure points in network marketing. What you need to understand is that history is filled with people, both good and evil, who have been positioned themselves as leaders and people blindly followed. The same applies in network marketing.You know about the products and how good they are. If you will first position yourself and gain the trust of your prospect, then his belief system will open the gates for you. Without that trust, you may as well try to gain entrance to Fork Knox