How to Be Successful in the Home-Based Business Arena

If you are looking into joining an MLM company (also known as network marketing companies), or you are currently involved in one, or was once involved in an MLM, then this phrase must be familiar to you...'make a list of friends and family'. If you are anything like me, you must be really frustrated with this phrase, as you are aware that most often than not this strategy simply doesn't work.Another frustrating phrase is...'talk to as many people as you can'. This in other words means pitching your sales-story to strangers, assuming that all their life they were waiting for this moment, and they will jump in the boat too and will make you rich! However, an interesting analogy is, that if you become a teacher you don't 'pester' others to become a teacher too and work at your school?!After trying a couple of these strategies, one becomes to realize how frustrating this is and most often than not will lead you nowhere or with just a couple of dollars, which is not much compared to the hard work you put in, or worse off spending more than you are earning.Why do most people fail?A lot of people are shown a different view of the business model. A lot of people are told that there is no selling involved, and that the products are so good that they sell for themselves. 'Once people try, they will buy for themselves and their family...', the pitch goes. This myth is misleading, and brings a false relief to people who don't like selling. However, people, with no experience of sales and no proper training in marketing and business, struggle desperately, often quitting within a few months. Some people might even join another MLM company, thinking that the problem is the company - but they are wrong.THE MAIN PROBLEM is marketing - most often people are not taught how to market effectively. What you want is people being 'attracted' to you and calling you to join your business. And this is done through learning how to market correctly, and through learning how to brand you as the expert. If you haven't read Mike Dillard's Magnetic Sponsoring, then visit my blog (link below) and grab a copy today (will find a link to it in my blog under Your Resources and Your Library Tabs), as it will change your outlook in how business is done.In addition, people are given false beliefs that by joining an MLM one is going to become rich instantly. You can make money in network marketing, but it takes determination, hard work and patience, plus the PROPER TRAINING. Unfortunately, most of the training of most MLM companies is 'outdated, offline-only, old-school techniques', which although might work for a few, there are other cutting-edge marketing strategies (based on science) that can actually guarantee you results if implemented persistently.another problem people involved in an MLM company face is the attrition rate. The ratio at which people join your team and the amount of people who quit is horrendous. You find yourself training someone to leave you for another company. This can easily be resolved by giving your team proper 'modern' marketing strategies which actually work. Once they see that it's working, they view you as an expert, and would want to continue being in your team.So How do People Earn The Big Money in Network Marketing?From research of different MLM's brochures and website, in the success stories page, one always finds in small print that the typical annual gross income is much much less than otherwise advertised. A lot of articles state that 97% fail in the network marketing industry with only less than 3% actually live the life that is often the bait to many to enter the network marketing industry. While I won't be going into the exact numbers, it is a fact that only a handful succeed to earn a substantial income from their MLM business. MLM is often compared to a pyramid scheme where the bottom people 'slave', so that the few at the top become richer and richer at their expense.However, it is important to note that those who have made it to the top, have done so through a lot of hard work, maybe luck too. For sure they didn't do it just through talking to family and friends. A probable answer is that they might have already had a large network of people, which made their list of family and friends much longer than yours. It could also be that they had a background in sales. An interesting fact is that if someone sticks to the same company for 10 years, they are in the running of becoming part of the top few - but could this also mean that they were persistent, worked hard towards their goal, had a vision and did not give up easily?Is There A Future For Me in Network Marketing?Nowadays, there are different strategies of how to go about your MLM business, and achieve success - dare I say it... guaranteed success. But this is achieved through the correct training, and being determined to put in the hard work. The get-rich-quick-and-easy mentality does not work. My favourite strategies that I personally use are:1. an attraction-marketing based system that teaches me how to market successfully to the target people that I want and who are interested in what I have to say. I don't waste my time giving meetings to people who are not interested, and only end up buying because they pity me.2. the second strategy is providing free valuable information first, and building a relationship with my readers, while branding myself as an expert and positioning myself as the-person-to-go-to in my industry. And this I do through my own self-hosted blog.