Internet Network Marketing by Email - The Subject Line Matters

Internet network marketing is work. There is no two ways about it. It takes time to research the best places to market, time to write the ad copy, time to put the ad copy into the autoresponder and time to monitor and analyze an ad's performance.Most internet marketers try an email campaign and do not have too much success getting people to open and respond to the email. Here are some things you can do to entice your reader to open the email and read your offer.Your Subject LineIt is crucial that what you write for your subject be punchy and appealing. Stay away from exaggerated claims and outright lies. Do not claim to be someone you are not. We have all had emails with subjects that say things like "You have won..." or "Re: Your Electric Bill." Not only are they annoying, any kind of lying is not ethical and will not build goodwill with your email list.Do not yell at your potential customer by using ALL CAPITAL LETTERS IN YOUR SUBJECT LINE. As you can see, the effect of using all capital letters is quite jarring.Give the potential customer something that is really valuable that he or she can use immediately. Announce the free gift in your subject line staring with the word "free, " such as "Free pet food discount code inside"Start your subject line with the word "stop, " as in "STOP! Free software program to automate your email list." People are conditioned to follow the "stop" command. The customer may not open your email (unless you have a punchy, enticing subject line following the word "stop"), but they will almost automatically read any subject followed by the word "stop." They just cannot help themselves.Asking your potential customers a question in the subject line is also a good way to encourage them to open and read your email. Something like "Do you suffer from ________?" or "How long has it been since you __________?"Begin the subject line with the email recipient's name. You can set your email autoresponder to do this automatically for each email address. Make sure you enter the variable field correctly. The variable field may differ from these examples of variable fields: {fname}, {name}.Be authentic and ethical in all of your Internet network marketing. Keep in mind your long-term goal is to build trust and good will between the people on your list and yourself. So, make your subject lines catchy and enticing without resorting to exaggeration or outright lying.