2013年1月30日星期三

The Tortoise and the Hare in MLM

We all know the story of the tortoise and the hare, right? They are in a race, the hare starts off fast and looks as though he will win, but he tires himself out and the tortoise wins after all.This story is especially dear to me since I have a pet tortoise. She is stubborn, persistent, and seems to be fearless. I SO admire Gertrude!In the MLM world, I would liken the hare to the person who sponsors a ton of people very fast. This person makes a bunch of money and it looks like they are destined for success. So what's the downside?To be a great leader, you need to take the time to ensure that the people you bring in are successful too. You need to coach and mentor people until they can stand on their own most of the time. Now, if you have a good system to use then some of this work will be done for you. But I feel you still need to make personal contact with your team members to point them to resources, reassure them that they are on the right track when they aren't getting results, and answer their questions. You need to do 3-way calls to their prospects with them, or help them with presentations, until they can do these on their own. How many people can you effectively coach at one time? Maybe 10 or 20? I talked to one man who sponsored 1500 people in a couple of months. How much coaching was going on there? If you can place people under someone else who has time to help them, that is fine. But if you have done a good job of training your people, they won't need you to do that for very long.What I think typically happens to "the hare" in MLM is:People don't duplicate
People drop out
People consider changing sponsorship if possible to find a good coachSo they build a big team fast, but it just might fall apart on them if they don't have some tortoises on their team.What does the tortoise do differently?Builds relationships
Chooses the people they really want on their team
Coachs and mentors everyone until they can work independentlyThe tortoise's team will not grow so fast at first. But it will endure. The people will be loyal and productive because they got the education and help they needed. In the end, the tortoise can retire with a nice residual income because there will be plenty of leaders to keep the team going. And isn't that what we all want from MLM?

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