2013年1月12日星期六

The Network Marketing Secret Most People Don't Know

Most people have a completely delusional view of MLM. They think that multilevel marketing is a whirlwind venture in which a person has to hop from one seminar to another, write books, promote and sell products, attend training sessions and other whatnots.In fact, the impression of MLM being a very hectic activity is so well-etched in laypeople's minds that they do not want to enter into these opportunities, fearing that they will have to put in a lot of work for results that do not come by so easily.However, do not let this delude you. These are downright erroneous notions, something that you could really do without if you are contemplating on making the best of a multilevel marketing venture. You have to understand and implement the core MLM secret -"Work Less, Network More!"What does that mean now? In a simple language that means you have to put in a smaller amount of physical efforts but a greater amount of efforts into basic networking. Multilevel marketing is also referred to as network marketing. This is a venture where you build networks. Most compensation plans in MLM will pay out in a direct proportion to the number of people that are present in the network.Yes, there are direct sales commissions also, but this is exactly what you should not focus on. When you are looking at MLM from a direct sales point of view, you are putting yourself in for a lot of work with little results.Think about it - When you are directly selling a product, it is a onetime sale. You are probably not going to sell the product again to the client unless it is something that needs to be purchased on a regular basis such as a healthcare product.In any case, you have only one client with one pursuit. You get your commissions only at that point. To get more commissions, you will have to pursue another client. And that does mean a lot of work.That is why most of the successful MLM experts prioritize their tasks in such a manner that they do not actually sell but they forge networks. Their work is all directed in expanding the network of people and they do not mind if actual sales do not happen.When you put your efforts into expanding your network, your residual income begins to pile up. This network will be your marketing army which will keep pushing your venture to new horizons.The crux is to make a network. Put in your efforts into that. You don't need an astronomical amount of effort here because you can hone your personality to convince a lot of people at once, such as through a seminar.Now compare that with the effort you need to put in for individual sales and the paltry income that comes in through that and you will understand the difference.

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