Best MLM Leads Myth - What Are the Best MLM Leads For Your Business?

MLM leads (and those that sell them) are ubiquitous. Everyone talks about having the "hottest, most responsive, can't-wait-to-join-your-business" contacts available. It makes one wonder why they are even selling them instead of calling them on their own.The reason is actually quite simple: all leads stink.This may be disappointing news if you are looking for a magical contact source, but in truth, the vast majority of people in any industry will never buy the product or service they had indicated they are interested in. In just about any market, the best you can do is convert 5% - 10% of your leads into buyers. That means 9/10 of the people (if you're lucky) aren't going to buy from you.Now be that as it may, there ARE several levels of "stinkiness" when working with leads. The worst ones (by far) are your friends and family members. You will not build a six-figure income on the backs of your friends and family. Don't even consider them as prospects - they aren't.In the middle are response and buyer leads that you purchase from lead brokers. There is a great deal of disparity in the range of "stinkiness", as it depends on the file they are using, and how many selects match up with what you are offering.Better leads are leads that you generate yourself. Whether you are using online or offline lead generation, you want leads coming to you, and this is accomplished with direct-response advertising.Better still are leads that buy from you before you have spoken to them. These leads have demonstrated that they are not only interested in your solution, but they are willing to pay you for that solution.The best leads are leads that have bought something from you recently. These take the cake, as they are:- Interested right now- Willing to pay- Know you, like you, and trust you (assuming you delivered on what they purchased)Keep this in mind when dealing with leads and lead companies. It's vastly more important to have a winning funnel for your leads, than trying to locate a "magical" lead source that defies these facts.