Don Failla MLM Guru - A Critical Review

Don Failla is the author of several books that teach people in the MLM industry how to succeed. His books typically relate to explaining the concept of network marketing, overcoming objections, and presenting. While he has gotten several rave reviews about his products, he is not without his critics. Let's take a closer look:Don Failla: Sales ExpertThe 45 Second Presentation is one of the more popular books in his stable, and is all about quickly and easily explaining what could be a difficult concept. Many networkers struggle to accurately convey what they are marketing, and Don's material address these issues.What it doesn't address is another critical piece of the puzzle - lead generation. Most "old school" networkers still teach the friends and family approach to business building. Not much is mentioned about online recruiting methods that work well in this day and age (even better than "belly to belly" marketing). While prospecting, presenting, and closing are all critical pieces to the puzzle, you must have someone to prospect, present, and close! Otherwise, you're just sitting around with nothing to do.The material will absolutely help someone with their verbal communication skills, and in assisting them in overcoming skepticism's and objections that are common in the industry. It won't teach you how to build online systems that work 24/7 to bring people to you, who are looking for what you have. That is just as important as anything else in a successful network marketing campaign. We highly recommend investing in learning both verbal and online marketing methods to succeed.