2013年1月4日星期五

Do You Want to Put Your Business on Auto-Pilot?

It puts the frighteners on some people when you mention 'MLM prospecting' to them, it sometimes paints the image of making those dreaded cold calls and chasing people around in order to get just a few signups into their mlm business Not a pretty picture!Is there a better way?There is for sure. We can generate and prospect leads online. The internet is an excellent tool to use to create laser targeted leads.To make the most of this opportunity we need to be using an mlm prospecting system,. Many different companies have developed systems but you need to pick one carefully as not all are created equal.What should a good MLM prospecting system do?1) It will have a page called a squeeze page or commonly known as a capture page, this is where you will offer something of value in exchange for your visitors name and email address. Your purpose will to be to drive traffic to this webpage, it will need to be specific to the niche you are involved with. I have designed my squeeze page to appeal specifically to those looking to build a Network Marketing business online. I offer a precise remedy to their problems. So they read the copy and watch my video, then if they are interested in finding out more they enter their name and email address and hopefully a phone number. There I have a qualified lead coming into my system on auto pilot!.2) Now that person is in the system the follow up process will begin. Following up can be put on autopilot using email if you are using an mlm prospecting system. You want to be using an autoresponder system like Aweber or Getresponse, then you only have to write your emails once and set up when you want them to be sent out. Over the days and weeks you can keep in contact with your list and continually offer them value and begin to build a positive relationship with them (don't keep trying to sell stuff though!) Not everyone will want to do this or indeed have the time, but I like to get on the phone with my new prospect to help the relationship building process.3) You need to keep delivering great information and valuable training to your subscribers through your emails. You will often get your own prospect training website with a good system which will be value packed with video training and ebooks. By providing continual value your emails are going to be opened far more often.4) Sometimes you should offer your prospects a product to purchase. Please make sure you know that the product offers great value for money, selling bad quality products will erode your reputation in the eyes of your prospects. As you have been building a relationship with your prospect by giving great free training you are going to get more sales because people will have come to trust you.5) Gradually over time you must be giving your leads exposure to your main mlm opportunity and recommending that they take a look. You can have links to company reviews, videos, webinar invitations etc... It's important not to overdo this; but because you are giving so much value to your prospect they are going to be much more likely to take a look at any business opportunity that you recommend.You will quickly become an expert to your subscribers because of all the great stuff you have taught them! Which is branding you as a leader and positioning you for success. Remember that someone who is looking to join a business will want to join with someone that they like and trust. Already the internet is swamped with replicated company websites and everyone expecting that if they just send people to them they will get loads of signups, the reality is that you would be lucky to get any at all!

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