2013年3月4日星期一

Carbon Copy Pro Won't Solve All Your Problems With Global Resorts Network

Carbon Copy Pro recently announced that they will be allowing Global Resorts Network associates to promote their business using the CCPro marketing system. For both companies this is a great partnership, but how good is it really for the reps of Global Resorts Network?The partnership gives people looking into the business the illusion that they will have everything they need to immediately be successful with GRN. However, when you look at what all the top producers are doing, none of them are leading with the CCPro platform. They are all using personal branding FIRST. They have unique websites promoting themselves and how they can help new reps succeed, and then they sell their opportunity.Personal branding is a big part of attraction marketing and successful GRN associates have been bashing the Carbon Copy Pro platform for years because it lacks any ability to do so. I shouldn't say that because it does do a GREAT job of branding Jay Kubassek (the founder of the system.) But that doesn't do anything for the person using CCpro.With top tier direct sales companies, differentiation is everything. Since all reps are promoting the same product and business, the key is to provide a unique value proposition - i.e. Why should a potential associate join you vs. the thousands of other reps out there?Replicated website marketing systems used to be a great way to market a home business, but times have changed. Pay per click marketing and search engine optimization is impossible with any replicated website because they do not provide any unique content. This makes it very difficult to drive the volume of traffic one needs to get a significant number of leads to market Global Resorts Network effectively using only CCPro.Most people are in agreement that the currently lead capture blogs and unique capture pages are the only way to generate a significant amount of leads online. There is one thing the Carbon Copy Pro system does well, and that is "close" the sales since it gives potential business partners the illusion that they won't have do any selling. People love to hear that. To be successful, GRN reps need to use the CCPro platform to "close" people on their business rather than a lead generation system.

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