2013年3月12日星期二

Say Goodbye To "Friends and Family" - If You Want Real Success in Network Marketing

Almost every "opportunity" seminar you will attend will have a speaker promising wealth and fortune, and all you have to do is invite a couple of your "friends and family" to join you. Sounds almost too good to be true, doesn't it? Lets take an unbiased look inside that myth and see whats happening.The Old Way:Back before we had the global environment called the internet, the popular way to market your product was "belly to belly" to your friends and family. You also had the option of going door to door (like the Fuller Brush man) or you could go out and do demo's. Does anyone remember the microwave demonstrators in Sears's stores in the late 60's?All the company did was to give you the product, a little training on the product, and send you on your way. You started with those friends and family, and if you lasted more than 3 months, maybe you got some "better training"The New Age:Along comes the internet, where marketers can "reach out" to millions at the touch of a button. Shouldn't all companies embrace this new technology? Well, of course they should, but they don't; Thanks to their lack of action (or understanding) the industry is experiencing a 96% failure rate of "new" marketers in the first 90 days because of it.The Problem:Why the high dropout rate? All companies conclude that most people are not that serious about marketing, the'/re just in it for a fast buck. The company doesn't make an investment in these people; they will just leverage these new marketers "natural resources", otherwise known as your " friends and family". No training, just go out and do it!So what happens? The new marketer lasts 90 days; recruits (an average of) 2.3 of his friends, then quits, and the companies love it! The company experiences a 130% growth every quarter with minimal expense, and this looks great on their balance sheet.How about you? If you're part of the 96%, you don't care. But what if you're part of that 4% that is serious?A Solution:If you are really serious about being successful in network marketing, do some research and find a professional marketing course that will teach you how to market on the internet. There are many available that will guide you, step by step along the way. Your home office is your class room, and your schedule is when you can set aside time to study and work.In Conclusion:Instead of "pleading "with you friends and family to see your business, do them a favor and take the time to be a professional. When they see your success they may actually ask you for a favor.Would you "allow" them the opportunity of joining your business?

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