Did Ecoquest Get Better Or is it the Same Comany With a New Name of Vollara?

Ecoquest started over 86 years ago in Dallas, Texas. They are operating in 22 countries and selling primarily air and water filters. They changed their name to Vollara. Main products are weight loss, nutritional and of course the filters.The GoodThe company has a solid track record and they have been in the industry a long time. The company is promoting it self as the real opportunity in uncertain times. Now, this will have to be proven, but if they can deliver, this is important. All products from them have to come through authorized dealers. Now, the weight loss if it works would be a temporary need product. I like that fact that the nutritional and the filters will allow a long term potential income.The BadI will say that most companies way to get away from the negative views on the company will change a name. Generally, it is the same company under a different label. We have seen this by Amway changing to Quixtar and now changing again to Amway Global. I fear that this is the same with Vollara. With the competition on weight loss products, and vitamins, this is going to be a very tight industry and you will definitely need to profile your competition. Ecoquest never had a good foot on how to market the product, the friends and family are an old model. The cost of the filters and benefits will have to be displayed to your customers on why they can not use Brita or other products at local stores. How can you scientifically show your product is better? How can you prove that the unit and products are helping them?ConclusionMost people will get excited about the hype of better health and they will not look for the proof. If you can catch this niche early, then you stand to profit. You will need to find the people that are willing to spend large dollars in the economy to make you a profit, which is what the company is promoting as the real opportunity. If they can not afford your products, you stand to lose a lot of money. If you do not have a bachelors degree in marketing, you better get someone that understands the industry to help you with your business plans and finding your target market. This will allow you go get the niche,