Greatest Networker in the World - What This Classic Won't Tell You

The Greatest Networker In the World is John Fogg's classic story of learning the ways of network marketing. It details the story (a parable) about a young man who is on the verge of quitting multilevel marketing. The young man is then introduced to a an old "MLM master", who everyone calls the Greatest Networker in the World. He then learns from this old master a new way to view himself in his relationship to his business, partners, and even life.He then goes through a metamorphosis process from burnout to enthusiastic student, who learns all about team-building, self-growth and responsibility. It's an entertaining book.The Missing LinkThere is a fundamental piece of the puzzle that this book doesn't address, and that is the importance of using sound marketing techniques. While many fail in MLM because of motivation, laziness, and other character issues, many more fail because they are using a marketing system that stopped working 50 years ago. Many people are still taught to prospect their "friends and family members", and treat them as viable business partners and revenue sources. That is simply no way to run a real business.Real businesses need new people coming in the door every single day. The idea that you need just "two or three winning people" is like saying you only need "two or three winning lottery tickets": while it may be true, betting the house on such a find is a myth. McDonald's builds a business system that dummy-proofs it's business so that 16 year old hormonal teens can be responsible for delivering their product - predictably and profitably. When you're building your business, I suggest you follow their lead.