Mary Kay Cosmetics Review - Could This Be the Top MLM Business Opportunity For You?

Mary Kay, Inc. is a company devoted to the manufacture and distribution of skin care solutions and cosmetic products. This world-renowned company is well-known for its multi-level marketing (MLM) strategy to give everybody a chance to start their own home-based business through the marketing and direct selling of Mary Kay products for financial success.Company ProfileMary Kay, Inc. is based in Dallas, Texas and has been in business since 1963. Their product portfolio includes skin care products, anti-aging solutions, cosmetics, and more. Despite the competition within this industry, it has established its own franchise in major cities worldwide and is experiencing continued growth in popularity.Mary Kay ProductsThe Company has an expansive variety of makeup, skin care, body lotions, and fragrances. For example, the Age Fighting TimeWise® series is designed to meet the requirements of women for their entire beauty care needs from moisturizers to gels to makeup. There are also three product lines for men: MKMen® Skin Care, Men's Fragrances and Mary Kay® Sun Care.The company website gives you the opportunity to insert your own picture and create a virtual makeover. Providing direction on how to use their products effectively is a differentiating characteristic of the company.MLM StrategyMary Kay has continually chosen to sell their products via MLM network marketing strategy. Many Mary Kay competitors have suggested that the networking strategy for selling cosmetics is a scam. In spite of this, it is a proven fact that network marketing is effective for selling their product line in spite of what others may say. MLM networking strategies work in various different industries including cosmetics.Individual success stories are not just based on the quality of its products. Success is directly related to the tireless effort and determination of each representatives who are building their own home-based business through the avenues provided by the company, namely, marketing, education and other support for selling to the consumer directly.Compensation PlanThe compensation plan uses the "stairway-breakaway" strategy. A new member must buy their own products from their sponsor to use in selling to consumers. Compensation is made by the sponsor at this juncture not by the member.You earn points with each sale which increased your rank. You accumulate points along the way as you move up the "stairway". At a certain point you "breakaway" from your sponsor to become a sponsor yourself. This is when you earn commissions on every sale make by your members.Becoming a SponsorYou won't earn a quick profit when you become a sponsor. You need to build up your team as your sponsor did with you. Your commissions grow as your team grows and produces. This home-based business plan does allow you to be financially successful through the "stairway-breakaway" strategy as you build your own downline.Success with this MLM opportunity depends on recruitment. It is very important that every member of your team is actively selling and marketing the business, not just relying on the popularity of the brand. It is important for each sponsor to ensure each of their downline is well-equipped when they start which includes providing them seminars, open-house tutorials on MLM and direct selling strategies.ConclusionMary Kay is a viable MLM opportunity. As with any MLM opportunity, before joining an individual should understand and learn the secrets of home-based networking ventures. In this case, the learning includes the products and compensation plan. Having a strong lead generation strategy is crucial.