Is There a Perfect Funded Proposal?

I've been asked many times why should someone use a funded proposal to do business online. Wouldn't it be much easier just to send leads and prospects to your company website and let them see immediately what you are selling and how much it costs?Sometimes that might work, but most of the time your prospects are so full of doubt when they go to your website that they are not going to join or purchase, no matter how good it looks, especially from a stranger who sent them an ad.The old truth is that people want to do business with people they know and trust.The second old truth is that most people won't join your business opportunity right away if ever, but they might purchase a low cost info product from you or they will sign up for your list and eventually, if they learn to know and trust you they might join your main business as well.It is much easier for you to communicate with your prospects once they learn to know and trust you. They feel like they have known you for a long time and the feeling of "being sold" disappears.Once they have read your ezine or online course they feel that you are an expert and you can be trusted. This way you will brand yourself from the marketing masses who spam social networks and send useless junk emails trying desperately get others to join their business.If you are using a perfect funded proposal the right way, it's not only about making money. It is also about educating your prospects and giving them training that will teach them the right way to do business online.There are critics who see funded proposal only as a way to sell, but you can definitely use it for education and eventually you will have well trained business partners in your main business.It has been said that content is king online, but we should always remember that it is valuable content that rules online. If you use trash as your funded proposal it won't last for a long time. Offer real value and treat your prospects like you would like to be treated and eventually your business will thank you.There are critics who see funded proposal as dishonest and unethical as prospects don't know what you will be selling them. That is certainly a valid point, but like I mentioned earlier, a good marketer uses a funded proposal that adds value to the prospect as well. This is a win-win scenario as you give information in exchange for their email address.