MLM Or Top Tier Direct Network Marketing Part 2 of 4

Are you an entrepreneur in either MLM or Top Tier Direct Network Marketing? You found this article because you are either currently involved or you are doing your due diligence, researching the differences. In this article, I'm going over the differences of running your business in MLM versus Top Tier Sales.This is part 2 of a 4 part series on MLM or Top Tier Direct Network Marketing. If this is the first one you have read, I invite you to view part 1.Networking Multilevel marketing is usually about getting people together, networking. You always start with the low hanging fruit. So start by selling to your family members, they are usually the easiest because they care about you and want you to succeed.Then it may be home parties, a night out on the town, just any way to get a few people together to sell them your product and/or opportunity. Once they get someone involved, the intent is for them to start their own business and create a down line. Depending on the company's compensation plan, the sponsor may get residuals from them.Push or Pull?MLM generally uses push methods, when people have a party, they know they are probably going to sell something. However, once they are successful, they get their new car or whatever the company does and people are drawn to their obvious success. This is a pull method.I personally know of someone that had their home in a tour of homes and recruited people from that when they saw what she had earned from doing well with the business. That person didn't even have to say a word. Their possessions said it all.Top TierIn Top Tier Sales, because the price tag on your product is much greater, parties aren't the best way to go. Family members aren't the best either as you are asking a lot of them. So where do you get the business? Lots of places...Internet
Classifieds
Direct Mail
Social Media
Radio
TV
Magazine AdsSome of these are a lot more expensive than others. In getting started, if people need a lesser expensive medium, they will go to the Internets free to low cost ways of pulling in those interested. In Top Tier, push and pull methods are used more widely than MLM.For example, paid advertising, sponsored links, is a push tactic as people are actively searching for your opportunity. So to push your opportunity once they get to your website is appropriate.Pull StrategiesIf you are doing the free to low cost ways, these are pull strategies. Meaning you are marketing to cold and warm markets, trying to lure people in that may not have been interested in the first place. This is done through writing articles, doing videos and being active on social media. Once you get their attention, don't send them directly to your sales page (website). At this point they may not be ready and may get turned off. Rather take them to your blog to get to know more about you. Then if they choose to visit your website, they will know what to expect.In Top Tier, you want to make sure you are not doing just one form of advertising. If you are doing sponsored advertising, make sure you are still writing articles and doing videos. This will give you credibility and real estate on the Internet as those researching you and your opportunity will be more impressed.As you can see, growing your business in MLM and Top Tier are quite a bit different. Yes some ways may overlap, but one major thing to consider is your ROI. If you are in MLM, selling vitamins. Are you going to get a good ROI if you are paying $4.00 every time someone clicks on your ad on the Internet? In Top Tier is it definitely worth it if you have a high converting website. This is because the commissions are a lot higher in Top Tier than MLM which ultimately attracts a different person.