Is Attraction Marketing the Missing Link?

Everyone wants to be successful in their home based business venture. Earning money from your own business is a really rewarding thought. But most people have often failed in this type of business. This results from following the old fashioned business strategies still taught by most home based businesses like Multi-Level Marketing. With these types of marketing instead of applying Attraction marketing, people are taught to market their product to people that they do not really know. Some Multi-Level Marketing companies do help their distributors, but they often use replicated websites which may or may not give them the credibility that they are looking for.A very effective strategy that is gaining popularity these days is Attraction Marketing.Attraction marketing is art of targeting the right people, providing them a solution to what they are looking for thereby automatically earning their trust so that they are now obliged to buy from you.How to apply this strategy is simple: you must first brand yourself and provide solutions or answers to your target markets pains or challenges. Promoting yourself with value first instead of focusing directly on your primary business can help you get more potential customers and business prospects. The three foot rule, which basically means that when somebody who comes within three feet of your business, that person is a potential customer, is no longer effective.The goal of attraction marketing is that you do not try to attract everyone. Instead, you should focus on people that share something in common with you. If you generalize your prospects, chances are that you would not stand out. Finding out the needs of your target market can help you give them excellent products and services.You can start by making yourself known first through websites, blogs, YouTube, or even social networking sites like Facebook and Twitter. By letting people know who you are, what your interests are, and other things, you could find people that have the same interests as you do.The one thing that would surely attract people to your business is that they could get the information they need. Providing information on your websites or blog can make people more interested. You would not even need to start giving product information when you start in attraction marketing.With social networking websites, you could post what you have to say and make yourself known. For example, you could post on your blog about your interests. If people like what you say or post on your blog, they would follow it and sometimes even leave some comments. The best thing about these websites is that they are interactive. You could share ideas with other people and build relationships.To make the relationships even stronger, as mentioned earlier,you could start providing solutions to your prospects. If they can trust what you have to say about something and you would offer to sell it to them chances are that they would want to get it. They would also want to get information directly from you, and you would be on top of their list if they want to ask about something. One way to pitch your product to them is to tell them how it affects you. Just remember not to try to sell your product to early on your prospects, or else you would lose your potential customers.To start attracting prospects, you could use a lead capture page that is packed with information about what they need. You could start with simple pages, or fill it richly with media to captivate your prospects. With attraction marketing, you could have lots of prospects coming to you that you could sell your products to easily.