MLM Marketing - Are You Doing it Backwards?

Are you spending, spending, spending and nothing is coming in, nothing at all!?This is because the system you're using (probably) is backwards. Your opportunity (your MLM business) is your front-end offer when it should be your back-end offer.Confused? Let me explain.If you would just present all those nice people who say, "No thanks!" to your MLM business - something free first (like a report that addresses their most problematic issues) - then your response would be drastically better.You see, according to the New York Sales and Marketing Club, "71 percent of people who buy from you do so because they like you, trust you, and respect you." The legendary Zig Ziglar says it this way, "A bond must be formed between you and the prospect before anything significant will be bought or sold."I'd say your MLM business is significant, wouldn't you?Look. You can't just say, "here's my product and here's my company... now sign on the dotted line."People don't want to be sold anything.But they love to buy.They just want it to be their idea.They want to feel comfortable with their decision - especially when there's such a large commitment (of time and money) required of them when joining you in your network marketing business. They want to be able to wake up the next morning and feel good about their decision. Now, you will get some to sign up on the spot (on impulse) but they won't last long in most cases.Slow down.Swap your network marketing opportunity from the front-end to the back-end. First, provide good valuable (relevant) information (for free) and then offer an inexpensive (relevant) informational product (a how-to book, audio, or DVD) as your front-end offer. Later, when your prospect "... knows you, likes you, trusts you," has bought from you and understands you and your business (because your front-end offers were relevant and explained everything about you and you how you do business) -THEN the right people will come to you asking, "What next?"This is when you offer them your back-end product (your MLM business).Not before.