Stop MLM Failure - Learn How to Avoid the Single Biggest Mistake Networkers Make

I was thinking about network marketing and wondered why it has such a bad reputation, and I realized that it's not the network marketing companies, but it's the actual network marketer. It really doesn't matter what you're selling. No normal person likes to be manipulated into buying anything. It is very surprising, that we are still in the stone age when it comes to sales.Watching my wife sell real estate over the years has made me rethink the way sales have been traditionally approached. My wife has had a lucrative real estate business for the past 20 yrs, and doesn't have an ounce of salesman in her! Most realtors are trained with the same philosophy. They are taught to show only 8 to 10 homes, and basically talk the client into buying one of them.Successful, but not comfortable with the main stream sales techniques, she wanted out, but before throwing in the towel she wanted to try it her way. So she left the biggest real estate firm in our state, many agents told her she would fail if she didn't stick with the basics... Well much to everyone's surprise, she has done very well over the years.The strategy that she uses is to educate the buyer, make sure they understand their options and the process. She shows her buyers as many homes necessary to find the perfect one, and if there is any hesitation, she will keep showing them homes until they are truly comfortable with their decision. Often having concerns, such as the buyer was paying too much or the location was not ideal, instead of sugar coating it, she emphasizes the negatives.Sounds crazy but really think it through, so many get involved with something or buy something on an impulse, based not on logic but emotion, as a good honest salesman you must present the negative along with the positive and let the consumer make their own decisions, if you don't, is dishonest. Once the buyer settles in with their purchase and all the hype fades away, reality sets in.Making sure they are comfortable with the negative, in the long run will make a much more content and satisfied customer.Many times the negative is glazed over and only the positive is emphasized, once the negative is realized, human nature takes over and instead of taking the responsibility for their decision, it is projected to the salesmen or whoever got them involved in the situation.The negative will be noticed! Dealing with it, or at least discussing it will give you a much higher success rate. Most would think that the prospect would be upset with the truth, but actually it works the opposite. They will trust you more because you have told the truth, even though the negative can be disappointing.There are so many good MLM opportunities out there. There really is no reason why the average network marketer isn't more successful. MLM recruiting is made much more difficult by avoiding the negatives. The MLM hype will eventually ware off and at some point, reality sets in. To stop MLM failure, the truth needs to be told.The main criteria for a good MLM business are very simple. You have to make sure it has been around for 3 yrs or longer, the pay structures fair, the ownership is solid and make sure it's a member of the DSA (Direct Selling Association) the watch dog for the industry. Please contact me if you would like a complete member list of the DSA, MLM opportunities.The issue does not lie with the company or concept, it lies with the individual networker. They start their business on the wrong foot. Its like preparing for the first day of school, you know you will have to put in long hours, dress appropriately, and show up for the next year or you will fail. A few months into the school year, you don't throw up your hands and say oh well it's too hard, I have FAILED.Networkers don't realize if they would just be honest and let their prospects know what they are in for, they would have a much higher success rate, you can stop MLM failure, by just keeping it real.The business opportunity is misrepresented, with the hype of making a lot of money fast, it's just not realistic... Yes it can happen but, it is very rare.The focus needs to be on the business concept, the way it is structured and the fact that it can provide residual income and is a willable & sellable business. With all the exaggeration, the MLM hype wares off and it leaves many feeling scammed, so they quit.It needs to be compared to a traditional career, and not like you are looking for a new hobby!Let's take a look at a traditional career, you spend thousands on your education, years on your degree and that's just to get you ready, to start! The network marketing concept is solid, most pay structures are good. If you spent the same amount of time & money that you would invest in a traditional career into a network marketing opportunity, you could be very rich. The real positive aspect of the business is over looked because it was misrepresented, and therefore they quit before the business has a chance to grow.The average network marketer sets themselves up for failure, yes, that's what I said, their doing it to themselves.THE SINGLE BIGGEST MISTAKE NETWORK MARKETERS MAKE, IS THEY DON'T KEEP IT REAL!Exaggeration leads to disappointment! They need to stop misleading the folks, and be upfront, let them know it's not easy. Prepare them for the trials they are about to endure. BE honest, the reason for all the positive thinking stuff is a critical component. They are going to get beat up by everyone they know, so they need to be continuously building themselves up with the self help and positive books, like Think and Grow Rich... I don't think that they mislead on purpose, I think they get caught up in the MLM hype and loose what is really going on.If you are looking to make something for nothing and expect it to happen over night, WAKE UP! Its not going to happen, don't get me wrong I'm not saying MLM opportunities don't work, I'm saying the opposite. They absolutely do work, with amazing pay structures, and most are willable & sellable.The majority of network marketers are causing their own failure, by not keeping it real. If you tell your prospect the truth, you may not sign up as many as you would like, but the ones you do will be rock solid. Most recruits go into it with the wrong perception, and give up before it has a chance. Many network marketers, not their company tries so hard to sign people up, they compromise the value and products.Honesty is the best policy, people may not like what you are telling them, but in the long run you will have a much higher success rate and most of all, they will respect you for it!I feel this is the main reason the industry gets such a bad rap. Where else can you really go from 0-100K in 12 months without going to school for years and investing thousands? If you step back and compare what multi level marketing has to offer, the industry stands on its own merits, it doesn't need exaggeration to make it work.