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2013年3月20日星期三

Searching For an MLM Or Work From Home Business But Not a Pink Cadillac

I stopped behind a car with a "Mary Kay Edition" sticker. I was on my way to pick up my daughter up from school and the sticker really caught my eye. Well not a sticker really, it was one of those brass looking plate stickers.Did you know GM estimates that it has built 100,000 pink Cadillac's for Mary Kay? It depends on the country you live as to what car is available and how you earn it, but it all started when Mary Kay ordered herself a Cadillac and had it painted to match the Mountain Laurel Blush she sold. It became such a good advertisement that Mary Kay rewarded each of her five top producers of 1969 with a Pink Cadillac. I think it's "pretty" fantastic to see success in an industry that receives its fair share of negative PR.Of course cars are just one way to reward top earners. Multi-level Marketing Companies (MLM) or Networking Marketing Companies such as Mary Kay offer various commission models and bonus structures, not to mention a flexible lifestyle.The business model of an MLM should not be ruled out when considering working from home. Besides potential earnings it's a great way to learn the ropes of owning a business. The basics of Multi-Level Marketing, is that they merge the concepts of franchising and product distribution through you, the business owner. The more active stores "distributors" you secure, the more distribution "leverage" you have for the product or service you sell.You've probably been touched by an MLM at some point in your life, as most first time distributors "practice" on friends and family. But what you may not know is how many businesses are available through this model. RESEARCH is king when starting a new business and starting an MLM should be no different. Investigating the product, the compensation plan and how much time you have to grow you business are all very important activities to consider before investing your hard earned money.A great resource tool for MLM research is the website NPROS. It's free to join and you can use it to not only research MLM businesses, but as a recruiting tool. Over 1100 companies are listed on the NPROS site with products ranging from wine clubs to sports drinks. You can search companies by name, or by product or state, take a look at compensation plans and find people to interview about the business. Sign up for "news" on new companies and companies going out of business. Yes, MLMs do go out of business so be sure to keep your own list of customers.While we're on the subject of MLM. You will invest money for the start up kit, but don't be surprised when you find yourself spending money on other products, tools, and books as you start or continue your work from home professional status. Both professional and personal growth expenses are normal and are part of owning any business. Over all, finding a business that fits you and works within your schedule, budget and lets not forget passion will go along way in securing your success.

2013年3月4日星期一

Carbon Copy Pro Won't Solve All Your Problems With Global Resorts Network

Carbon Copy Pro recently announced that they will be allowing Global Resorts Network associates to promote their business using the CCPro marketing system. For both companies this is a great partnership, but how good is it really for the reps of Global Resorts Network?The partnership gives people looking into the business the illusion that they will have everything they need to immediately be successful with GRN. However, when you look at what all the top producers are doing, none of them are leading with the CCPro platform. They are all using personal branding FIRST. They have unique websites promoting themselves and how they can help new reps succeed, and then they sell their opportunity.Personal branding is a big part of attraction marketing and successful GRN associates have been bashing the Carbon Copy Pro platform for years because it lacks any ability to do so. I shouldn't say that because it does do a GREAT job of branding Jay Kubassek (the founder of the system.) But that doesn't do anything for the person using CCpro.With top tier direct sales companies, differentiation is everything. Since all reps are promoting the same product and business, the key is to provide a unique value proposition - i.e. Why should a potential associate join you vs. the thousands of other reps out there?Replicated website marketing systems used to be a great way to market a home business, but times have changed. Pay per click marketing and search engine optimization is impossible with any replicated website because they do not provide any unique content. This makes it very difficult to drive the volume of traffic one needs to get a significant number of leads to market Global Resorts Network effectively using only CCPro.Most people are in agreement that the currently lead capture blogs and unique capture pages are the only way to generate a significant amount of leads online. There is one thing the Carbon Copy Pro system does well, and that is "close" the sales since it gives potential business partners the illusion that they won't have do any selling. People love to hear that. To be successful, GRN reps need to use the CCPro platform to "close" people on their business rather than a lead generation system.

2013年2月12日星期二

A Yoli MLM Company Review - Why Former Xango Leaders Started This Company

You may have heard the news about former Xango leaders leaving that company to launch a new health and wellness beverage company called Yoli. Are you at least a bit curious why they left to start their own company? I am talking about three great MLM legends. They all left because they were concerned about long term stability and the continual growth of the companies in which they were leaders. And when company management fails to grasp the importance of that simple concept, it can really hurt the organization as a whole. You are going to learn what it takes to run a successful MLM company and why you should consider them as a candidate in your careful selection of a solid home based business.Why Did Darren Falter, Corey Citron And Robbie Fender Leave Xango?Xango lacked innovation. Despite being the first legendary company to brand themselves effectively through the introduction of the Mangosteen fruit packaged in a uniquely shaped bottle, Xango was struggling to capitalize on the dominating trends. As a result, distributorship numbers are down and the future remains hanging in the balance. Partly to blame is the management's stubborn thinking that their unique selling proposition is their First-To-Market branding concept and that people are going to join Xango because of it.What Are Good Examples of Great MLM Companies That Demonstrated Great Innovation?Monavie is a great example of a company that did a great job branding themselves with the introduction of Acai berries into the market place via their assortment of 19 different antioxidant-rich fruit juices packaged in a wine bottle. They just did not depend solely on their unique wine-bottle branding to dominate a sizable market share in the Acai berry industry. Monavie also capitalized on dominating trends in the energy drink market and launched their first energy drink that is free of sugar and caffeine.Where was Xango with their Mangosteen energy drink or any other products that revolve around their main central theme? If Xango did a really good job introducing the Mangosteen fruit into the market, why did they lack the motivation to follow through with more innovative products that cater to the demands of that niche market? Could this be the reason behind the departure of their former top leaders?Daren Falter The Bestselling Author of How To Select A Network Marketing Company Knows The Importance of Consistent InnovationInnovation has to be consistent. A good example of that is Steve Jobs of Apple Computer with his consistent product launches that catered to the current demands of the marketplace.In case you are not aware, Daren had selected Xango as the number 1 company among the list of other MLM companies on the top ten list. Now you are wondering why would he leave the number 1 company he has chosen to start a brand new company in a highly competitive industry. The answer is that Daren knows about the importance of an emerging market share that comes once in a lifetime and if it is not being taken advantaged of, the result will be loss of potential revenue earnings.With the patented Blast cap technology that is truly a remarkable innovation for Yoli in this highly competitive energy drink market, Daren saw this as one of the most powerful unique selling propositions that have unique branding components that will allow his company to stay very competitive in the long term.Daren has been a long term network marketing distributor for over 20 years and has worked as a consultant for top MLM companies for 10 years. He knows what it takes for a company to be successful. Having a solid track record with his former company Xango already speaks volumes.

2013年2月7日星期四

Traverus Travel - Is Success With Traverus a Dream Or a Nightmare?

Traverus Travel (formerly known as TravelWorks) is 27-year old Travel Agency that established a network marketing "division" in November 2006. Here we will take an unbiased look behind the scenes of Traverus so that if you are considering the travel industry as a business opportunity, your will have the facts about Traverus.The Good:TraVerus Travel (the "corporate arm" of the company ) is a full service travel corporation. It operates a discount cruise division as well as a retail travel agency. The company is bonded and approved by the Airlines Reporting Corporation (ARC), the International Air Transport Association (IATA), and the Cruise Line International Association (CLIA).As a member of Traverus, you have;
A web site where people can book flights and vacations, for which you receive a commission.
Access to "member only" trips, vacations and cruises with specialty pricing.
The opportunity to "invite" others to join the business, for which you are compensated for.You can also become a Traverus Travel Certified Travel Agent that may give you other discounts and "perks" available only to travel agents.If you like the travel business, and want to work with a company that has evolved from the traditional the "brick and mortar" agency of years ago to an "on line" presence in the travel world, Traverus looks very promising.The Bad:The strengths of Traverus' 27 year history is also its' "Achilles heel". The old timers were very much "friends and family" type organization, and unfortunately Traverus still "preaches" this to its reps. To think you can just give a business card to your friends and family, and they will flock to you web site and spend their money is simply a dream that will soon be a nightmare. With all the competition around for those vacation dollars, your friends and family may love you, but they love their hard earned money even more!You have spent your money joining the company and you are spending money every month to maintain you web site. Now it's time to treat this like a business and spend some money to get some professional marketing training.In Conclusion:Understanding marketing is more than just talking to someone and asking to go to your web site, or join your company. When you understand this, and master those marketing techniques, then the dream of a successful venture with Traverus is certainly possible. Without professional training those dreams will certainly turn into nightmares.

2013年2月6日星期三

Do You Get What You Pay For?

One complaint I often hear about products from MLM companies is, "they are too expensive." So I would like to examine what makes a product worth the price.What makes people willing to pay a higher price than they have seen elsewhere?
Great customer service
Knowledge of the seller
Helps them achieve an important goal
Supporting a friend or local business owner
What is great customer service? I think of it as going out of your way to do what is right for the customer. You listen to them, and make sure they order the product that best meets their needs. You listen politely to any complaints and do your best to resolve them. You let the customer know when there is a sale, and when there are new products.Knowledge of the seller simply means they understand what the product is and how to use it properly, or they can get answers when they don't know. They can recommend the right product, or products that work together.A good example of paying more to achieve a goal is the whole idea of portion-controlled foods. Even though the 100-calorie packs and individual frozen meals may be more expensive, it helps people lose weight, maintain their weight, and improve their health so they pay the higher price.While nobody wants to pay an extremely high premium, often people will pay a bit more to support someone they know or to keep their money in their community.Would any of this matter if you were buying rubber bands? Not much! Why?
You know how to use them
You already know what size you need
There is nothing really unique about them
They aren't likely to help you achieve an important goal
They are a low-priced item not likely to make a big difference in a store owner's income
What about nutritional supplements and health and wellness products?
There are many potential reasons to use them
Sometimes a combination of them works best for your needs
Some are very unique
They can help you feel better and control your weight
There is a substantial profit margin if the quality is good
Do you see the difference? Some products are not a good fit for the MLM business model. You don't hear people talking about how rubber bands or paper clips changed their life. I have never heard anyone recommend one brand over another. You can buy them in many types of stores. There is just nothing about that type of product that demands great customer service or product knowledge and it won't normally make or break a business.However, health products, skin care, and cosmetics are all products that can make a huge difference if you select the proper ones and use them correctly. They are a perfect fit for word-of-mouth marketing and one-on-one customer service. If you buy these items at a discount store, does the cashier really care if you got the right product to meet your needs? Many of them have probably never used the product and know nothing about it. They can't let you sample the products. If you have a question, who would they call? They wouldn't want you to hold up the line waiting for an answer anyway (and neither would the people behind you.)I will admit there are some MLM companies that charge outrageous prices for their products, but not all do. If you find their products for sale at a discount on other websites, they are overpriced. But if the price is slightly higher than the discount store or drug store and you get personal service, product knowledge, and the opportunity to help a local independent business owner succeed, is it worthwhile?Only you can answer that question!

2012年12月19日星期三

Everything You Need to Know About Wake Up Now!

Have you had it with a diluted version of previous network marketing companies when a new one comes out of the woodwork with some product to surpass all products?Wake Up Now Inc is far from being your daddy's MLM - the people at Wake Up Now bending over backwards to change the way the network marketing industry is viewed by the masses, which is not going to be easy.Troy Muhlestein, the Founder of Wake Up Now, Inc. created it as a way to help solve the economic crisis after he, along with many other Americans, became one of the many unemployed in the last few years.Along with the other corporate leaders of Wake Up Now, he is chipping away at the problem that plagues America. Richard Smith, a key player in Wake Up Now and UnityOne, a philanthropic organization that owns forty-nine percent of Wake Up Now, lives by a creed that "no one will spend more than they make with Wake Up Now".He is quite daring, especially because in typical network marketing three percent of the distributors make 97% of the money, additionally, if every Wake Up Now distributor were making more than he was spending, Wake Up Now wouldn't be able to pay the bills.Sounds a lot like our boys in D.C., doesn't it?When we are bombarded on all sides with people over-promising and under-delivering on just about everything can this new company swim against the current or will they fall prey to the same money monster that has wreaked havoc on millions of Americans across the country?Are they too eager to become what they think the masses want, or is there a reason that the chips always fall as they do for network marketers? Do they even know what the masses want? A better question is, "Do the masses even know what they want themselves?"In my experience, thinking outside the box is usually very effective - as it is where every paradigm shift that has ever happened has come from. We would be in a completely different world if it weren't for them. However, trying to think too hard in order to get outside the box can also be a bad thing.As the old saying goes, "If it ain't broke, don't fix it." There are a lot of people of the opinion that network marketing is "broke" and needs some fixin' - I would pool the good people at Wake Up Now in this category.But is network marketing broken, or is it the people that do it that are broken?Supposing that the problem is not the industry, will Wake Up Now be able to provide something unique that will be able to help "fix" them? Should they be able to do this on a large scale, I would support their cause even if people don't end up making more than they spend with Wake Up Now.For more of the straight facts about Wake Up Now, please take a moment to read my comprehensive review of Wake Up Now and UnityOne.

2012年11月7日星期三

Rain Nutrition - Healthy Rain Phenomenon Or Not?

Rain Nutrition has preferred a well recognized pathway for their debut in the Multi-Level Marketing business. Selling healthy and/or energy beverages has been around for quite some time, and it's clear that there is a good demand for this kind of product. What is not so apparent is why this company has elected a market niche where large companies have by now built a name for themselves and amount to treacherous competition. Absolutely, everyone needs a definite amount of particular substances each day, but little are familiar with the exact quantities, and still smaller number of individuals actually care enough to ensure if the food and cocktails they gobble up essentially provide that balanced sum. Evidently Rain Nutrition has taken this into account, and has come up with solutions to these errors, consisting of the authentic beverages made up of balanced quantities of nutrients and anti-oxidants, and a way to measure the level of free radicals in the human body. In addition, it appears as they have taken marketing quite seriously, as their logo is very appealing and their products have appealing names applicable to the idea of being healthy and natural.Rain Nutrition launched in May 2009, it's headquartered in Highland, Utah. Their management team is composed of the company president, Toby Norton, the CEO, Chad Christofferson, the CFO, by the name of Kyle J. Copeland and Bart Brockbank, in the status of COO. It implies that they don't think their experience important of being referred to, and instead they quote every member of the panel and present a picture of them on the company corporate site. This might mean that they want to centralize on their current engagement with the company, but also that they could not have the applicable qualifications, so they evade mentioning that generally. Even if the sense the company doesn't hint to the second statement, the obvious lack of experience of their management team can only be a drawback to them. Let's see if they can make up for for this oversight.Rain Nutrition has five various products on the MLM market, comprised of three healthy beverages, a food supplement in the form of a pill, and a test kit for measuring the sum of free radicals in the human body. By carefully branding these products they managed to bestow a realistic illustration of their company and products. Thus, their most crucial product is Rain Soul, a healthy mix containing a mixture of ingredients extracted from Chardonnay Grape, Black Raspberry, Black Cumin and D-Ribose, supplying the human body with the essential fatty acids and anti-oxidants. The same cocktail comes in two other types, with vitamins and minerals added to the already present extracts, and acting as energy drinks on top of providing to the total health of the body. The food supplement is Rain Pure, a pill consisting of their patented BIO-tract® technology and a sort of flour prepared from cranberry seeds. These pro-biotic capsules are planned specially to help the bacterial flora living in the human digestive system. A general feature of these products is their manufacture process which uses a system known as the cold press process, to entirely maintain the healthy properties of their ingredients. Lastly, their fifth product is the Free-Radical Urine Test Kit, harmonize the other four items offered by Rain Nutrition. This kit was produced specially for the assessment of the amount of free radicals in the body, thus enabling the buyer to cautiously modify the consumption of nutritional supplements, without hazard in overdoing it.Rain Nutrition uses a compensation plan altered according to their needs. It is more or less a binary plan with ten levels offered, but united with a Unilevel system. They constructed four different categories of members, the Builder, the Executive, the Elite and lastly the Rain kind. The method is a solution for a ordinary flaw in this category of compensation, by automatically changing one's sponsored marketers in close relation to their performances, this way bypass the position in which a team member is required to work with a marketer with less or no movement. This all looks to make a capable company out of Rain Nutrition. But do they propose the means to be lucrative?The nearest thing to training given by Rain Nutrition is advice. They direct their distributors to either profit from their warm market, which is a bad advance today, or to splurge money by organizing meetings and presentations, which is just as obsolete, but with small chances of proving fruitful. Whichever option one may take, it is nearly probable that they won't endure long in the network marketing business.Being a successful MLM entrepreneur means a good deal more than pestering your friends and family, or giving speeches and presentations to bored audience. This is a idea not taken into account by the considerable majority of MLM companies out there, and as a result one has to pursuit for the right instruction by yourself.