2013年2月13日星期三
Want Your Network Marketing Team to Blast Off? Proven Strategies to Grow Your Downline
Face it - we have all been there. Your team knows what to do: they put in the hours doing sales calls, networking, and tapping every opportunity to expand their business. They work on business skills, take a seminar on social networking, and really try to have a positive attitude. If they're doing everything right, it makes you wonder why sales are not through the roof and why you are not experiencing any growth. Could it be that there is more at play here than business as usual?Experience working with top executives has shown me that the symptoms that many organizations cite as stifling business - burnout, stagnation, indecision, lack of creativity, lack of motivation, and lack of productivity - are all related to one thing that many people do not think about: apathy."Hey - I'm not apathetic," you say. "I care about what I do!"But apathy is not indifference. It is actually more common than you think. Take a look at my working definition of apathy: a natural, human instinct, common to us all, that consistently encourages us to seek a comfort zone in which nothing ever changes.You can relate with that, right? Don't worry - most of the executives I have worked with can relate as well. Take, for instance, Ann who is a young, bright, rising star of one of our clients. She was on a fast track for success, but hit a wall. She was exhausted, hadn't had a new idea in months, and felt like life was nothing but work. It was getting to the point that her boss was concerned about her performance, even though she had great potential. It turned out that Ann found security in staying busy and overworked. Her apathy (comfort zone) came from maintaining the pace of a superhero, which allowed her to never face her insecurities about her competency.Another case study of mine, Al, is the CEO of a small company with 50 employees. Though brimming with confidence, he lacked confidence in his people. He didn't trust anyone to get the job done right, so he just did it himself. His leadership team felt that he had a great work ethic, but they knew that he did not trust them to get anything accomplished. He was completely unaware of the damage his behavior was causing his company.The common denominator of every organization in the world is people. Every day, people show up for work and bring with them their own unique set of values, beliefs, and behaviors. Effective leadership development is necessary for every level of any organization, from the CEO to the stock room clerk. Organizations without a proactive leadership development program at every level of their organization are prime targets for the forces of apathy.How does recognizing apathy translate to more business growth for you?A few years back, I was working with a significant international company in the food services industry. The company had been operational since the 1970s and had grown revenues to a high of over 200 million dollars.However, when I looked at the company's past, I found that the company had leveled off three years prior and was in the beginning stages of decline. I immediately began to talk with the leaders about the forces of apathy. They were surprised at my concern and somewhat indignant at the suggestion of apathy. They were, after all, debt free with operating capital in the bank; they though they were doing just fine. Just fine is not good enough. Every organization must choose growth. The only alternative to growth is decline. There is no other position for an organization in planning its future.My first step was to generate a new level of awareness of the available untapped potential existing among the leadership team. From this new level of awareness among the leadership team, I started a proactive leadership development process for the top leaders. An appropriate level of leadership development was then implemented at every level of the organization. The company began a new phase of growth within 24 months and has never looked back, and you can do the same thing with your business!STRATEGY #1: It all starts with awareness, so you are halfway there.Effective leadership begins with an awareness of how the forces of apathy affect the organization and its people. Without an awareness of the forces of apathy, people become stuck in ineffective and unproductive comfort zones of their own design, while ineffective leaders focus on the symptoms of their people problems. This leads us to the next strategy.STRATEGY #2: STOP trying to fix the symptoms!One of the most common training and development mistakes I find is where organizations begin designing training programs to fix what has been broken: a communication seminar to fix communication problems, a clerical skills seminar to fix a department's lack of focus, or a policies seminar to fix attention to detail. Obviously, the problems are never "fixed" because the organizations are only working on symptoms, never the real problem.STRATEGY #3: Equip your downline with the 4 personal powers Apathy, as a natural, human instinct, is counterbalanced with certain personal powers - choice, vision, attraction, and courage - that were strategically included in our creative, human design. These personal powers are available to everyone, but without some understanding of why these personal powers are important, they are usually ignored as motivational fluff or insignificant soft skills. An awareness and understanding of these counterbalancing personal powers can serve as a future foundation for a consistent leadership development model that makes good common sense.Now that you know about apathy, get to work on identifying areas where apathy may have set in with your business, share what you know with your team, and start implementing these 3 strategies. You will be well on your way to taking your team to the next level of effectiveness.You CAN overcome the negative forces of apathy!
2013年1月29日星期二
What Do Online Home Business Opportunity Seekers Really Want?
The most important question you should ask before trying to recruit business partners for your home business is: what do online home business seekers want from their home businesses? The answer to this question will be different from person to person, but if you can answer this question for a wide range of people you will never suffer from the lack of a down-line or business partners to help you grow your business.So, what are people looking for in an online home business?1) Wealth -- This is a primary motivation for many people hoping to work from home. With the job market being bleaker than it has been in recent memory around the world more and more people are turning to the Internet and beginning home businesses in hopes of building an income to make ends meet or to eliminate the need for them to ever be in the same position again.2) Freedom -- Many people do not enjoy being chained to a desk. They want, more than anything, to be able to call their own shots and make their own decisions. A home business to these people represents a future that is no longer chained to the nine to five. It represents the possibility of working at the beach, the coffee shop, or while watching their children playing at the park. Freedom can be a strong motivator so do not underestimate its appeal to potential business partners.3) Time -- Time is the one commodity that can not be bought and sold. You can never get it back once it is lost. The precious moment while children are young, the time to spend with the love of your life, or even the time to be the success you know you can be. Sell potential business partners on the time that can be saved by working at home and you will have them sold on a solid and happy future working from home.The final motivator for online home business opportunity seekers might be a little closer to home than you realize. What is it that sold you on the idea of working from home and building your own business? Use what sold you to sell others on the idea of a bright future ahead.
2013年1月7日星期一
Top Ten MLM Lead Generating Techniques
If you've been part of the online marketing business for very long you know one of the most important things you can do is to generate leads. Without successful lead generating, at the most, you might have a few one time sales. But that is not the goal. The intention is to earn a living, and achieve this repeatedly. This is where list building comes into play. Whenever you make use of MLM lead generating strategies you learn to tap into an infinite resource for your MLM business. Listed here are ten things you can easily do that will help with this.MLM Lead Generating Tip 1 - Offer Something WorthwhileMake sure what you're offering, whether a product or a service, is well worth someone buying it. Things work together and you could have all the traffic and SEO tactics in place you want however you need a good item to offer. You don't want to waste your money and neither will anyone else.MLM Lead Generating Tip 2 - Offer them Something for FreeConsider offering something for free. Even if the objective is to market something, to build your list give something worthwhile for free when they sign up. It could be a free report, video or audio of an interview or eBook but make it worthwhile.MLM Lead Generating Tip 4 - Squeeze PagesYou also need to learn how to develop effective squeeze pages. A squeeze page is simply made to get your message out there and have people opt-in to your email list. Say what you have to say, make it persuasive and keep the page clean looking. If you don't know how to accomplish this, learn how, or outsource it.MLM Lead Generating Tip 5 - AutorespondersA great autoresponder is a must if you intend to get serious about generating leads. It lets you set up email posts, send info and many types of other things automatically. When folks opt-in your welcome letter automatically goes out. The good ones do cost but they're well worth the cost.MLM Lead Generating Tip 6 - Opt-In BoxIf your opt-in box is on your website make sure it's highly noticeable. You need it to be above the fold and the primary things people see. If you're utilizing a squeeze page having it at the bottom also is helpful. However the last thing you want is for visitors to have to search for you opt- in box.MLM Lead Generating Tip 7 - Develop Solid ContentAdd good content to your website. Content which will bring people in for information without offering them something. If you can't write or are too busy to develop that content yourself bring in help to complete it. Don't provide worthless information, people can certainly discover that anywhere today on the web.MLM Lead Generating Tip 8 - Spin Your ContentNow take the content you have written in article format and spin it in to other things. You can easily produce other articles, videos, podcasts or anything else you can think of. However keep in mind always include a hyperlink back to your opt-in page!MLM Lead Generating Tip 9 - Submit to Article DirectoriesThis is a terrific way to generate leads and get your name out there. You can certainly utilize software that will help develop variations of the original article or, again, you can easily outsource this.MLM Lead Generating Tip 10 - Keep at ItThis may be the most crucial one of all. Stay committed! If you're willing to be committed nothing else you do is going to make any difference.
2013年1月1日星期二
Do You Want to Know the "Secret" to a Successful Home Based Business?
Did you know that 97% of the people in network marketing fail? Wouldn't you like to be part of the 3% who is successful in this industry? The reason why most people fail in network marketing is that they don't know how to market. Now I bet that seems unbelievable! How can someone be in the marketing industry and not know how to market? Well, the answer is that most people view their home based business as having a product to sell. The top 3% of the people have discovered the secret to attract leads, they market a solution.I know because I almost made that mistake. I joined a network marketing company because I knew it was a great opportunity and all I had to do was work hard. What I found out was that I really didn't know anything about the network marketing industry. I was one of those people who pitched their home based business to their family and friends. I couldn't understand why they didn't see the awesome opportunity that I saw. Then a light bulb moment happened, I was doing it all wrong, I was selling! I was pitching a battle and losing the war!Luckily, I realized my mistakes within the first couple of months. I was tired of chasing after leads! I found myself wondering where else can I seek out new leads and find people who had the same vision that I had. I found a solution when I realized there is a whole new world out there and it was through the internet. Wouldn't you like to learn how to use the internet and have leads chasing you for your business?
2012年12月8日星期六
Juice Plus Business Opportunity and Company Review
Things such counting calories, taking vitamins, and constant dieting have become part of our everyday life styles. With all the health craze there have been many health food stores and companies that have emerged; one of the companies that has emerged is called Juice Plus.Juice Plus specializes in dietary supplements containing concentrated fruit and vegetable juice extracts prepared with added vitamins and nutrients. The supplements are advertised as "the next best thing to fruits and vegetables."Now there is no substitute for real fruits and vegetables, but Juice Plus does provide some of the nutritional value that you get from these foods. People love their products because they can get most of the nutrients that they need for the day within a supplement drink or two.Juice Plus specializes in all sorts of health vitamins and supplements; they are produced in pill form, powder form, and liquid form. There most popular products are two different juice supplements that are made from fruits and vegetables.Juice Plus operates as a multi level marketing company which means their products can be found in stores. They use distributors to go out and sell products and in return they receive a commission from their sales. In order for distributors to make the type of money they are looking for they have to spend a lot of time recruiting because they make a commission from the sales of everyone they recruit.The business opportunity within Juice Plus is very similar to most MLM companies. To have success within MLM companies a person needs to be able to recruit! Recruiting is the key to having success within this company. Your ultimate goal should be to create a large down line that is producing a large volume. Your commission is based on your team's volume and the more volume you have the more money you make.Before you get involved with Juice Plus you need to ask yourself if you're really going to feel comfortable recruiting friends and family. The people that struggle within this company are those people that aren't comfortable approaching their friend and family. Also, you've got to work hard and consistently. Success won't happen overnight, it takes time and energy.
2012年11月27日星期二
Top Reasons Why People Join MLM Companies
Multi-Level Marketing, MLM for short, is a marketing strategy that has gained widespread use around the world. Many people, especially work-at-home mothers, have made a fortune out of marketing and selling MLM products. From vitamins, food supplements, cosmetics, to household items, these people have sold every product imaginable to earn income.However, MLM has received bad rap over the years. This is primarily due to the fact that a lot of MLM companies fail and shut down, leaving people who paid high registration fees hopeless and poorer. These MLM companies are those that run pyramid schemes -- they have no "legit" product to sell. Theirs is a get rich quick scheme that depends only on the registration fees or money put up by new members to pay existing distributors.Despite this fact, many people still join MLM companies. Of course, the companies they are joining are legit MLM companies that have real products to sell. Here we list the top three reasons why people are joining MLM companies as distributors, sales consultants or franchisers.1. They don't have to quit their day job to join MLM -- Professionals who join such MLM companies as Mary Kay and Arbonne, both personal care companies, do so to earn money on the side. They actually use their network at work to market and sell their products. For example, working women sell Mary Kay cosmetics to their female colleagues.2. They love the products -- A lot of people join MLM companies not because they want to make a business out of it, but because they love the products that these companies are selling and they would like to get discounts when they buy those products for themselves. Many consumers of Herbalife food supplements join the company's MLM network for this very reason. It's just an added bonus that they earn money from promoting the product3. They have a source of residual income -- People who recruit others into the MLM company they belong to earn commissions from the sales for their recruits. As long as those recruits use and sell the products they are marketing, the recruiters have a source of residual income. This is the reason why some people who join MLM companies go into the business full time and recruit as many people as they can. The more recruits they have, the more sources of residual income they have.
2012年10月30日星期二
Dave Gale Automated Cash Formula Review
Automated Cash Formula was developed by internet marketing guru Dave Gale. It was difficult for me to find information regarding this program as most reviews presently on the web have been written by those who are directly soliciting the opportunity. Nonetheless, I have managed to come up with the nuts and bolts of this program for my readers.The entire system is currently selling for a one time payment of $37 and this is all that one is supposed to need to invest to become a five figure per month internet marketer. The concept of Automated Cash Formula is that one does not need a website or market as an affiliate in order to be successful. Dave Gale will teach you how to set up small jobs online that will turn into virtual cash machines. It is supposed to take only a couple of hours to set up an endless stream of income each month per job. Of course you must take the chance of purchasing the program before you can receive any specific information about what is offered.I typically do not like to disparage the opportunities that I review and in this case I will express my opinion and leave the decision up to the reader. When looking for an online income opportunity never expect to earn a large income from a nominal investment. It just does not work like that. Don't expect to earn a lot of money online by putting in a couple of hours of work; again, it does not work like that. Almost anyone can make big income online if they are taught what to do and are willing to put forth effort but this is easier said than done.Be sure to speak with someone directly and get to know the individual you will be learning from. Very few people can ever succeed online without the proper mentoring in place and you will get what you pay for. It doesn't have to cost a fortune but for a life time of freedom it will more than likely cost more than $37. Automated Cash Formula can work for some, and you definitely can learn a thing or two from this system just don't expect to reach an early retirement from it.
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