2013年3月16日星期六
Don Failla MLM Guru - A Critical Review
Don Failla is the author of several books that teach people in the MLM industry how to succeed. His books typically relate to explaining the concept of network marketing, overcoming objections, and presenting. While he has gotten several rave reviews about his products, he is not without his critics. Let's take a closer look:Don Failla: Sales ExpertThe 45 Second Presentation is one of the more popular books in his stable, and is all about quickly and easily explaining what could be a difficult concept. Many networkers struggle to accurately convey what they are marketing, and Don's material address these issues.What it doesn't address is another critical piece of the puzzle - lead generation. Most "old school" networkers still teach the friends and family approach to business building. Not much is mentioned about online recruiting methods that work well in this day and age (even better than "belly to belly" marketing). While prospecting, presenting, and closing are all critical pieces to the puzzle, you must have someone to prospect, present, and close! Otherwise, you're just sitting around with nothing to do.The material will absolutely help someone with their verbal communication skills, and in assisting them in overcoming skepticism's and objections that are common in the industry. It won't teach you how to build online systems that work 24/7 to bring people to you, who are looking for what you have. That is just as important as anything else in a successful network marketing campaign. We highly recommend investing in learning both verbal and online marketing methods to succeed.
2013年3月3日星期日
Is Finding the "Top Home-Based Business" Important?
Most people think finding the newest "top Home Based Business" is the answer to success. When in truth, no matter which Home Based Business opportunity you find, most often it has one major obstacle to overcome - finding people interested in the product or opportunity.If you have joined an opportunity in the past or even recently - I'm sure the first thing you ultimately discovered after familiarizing yourself about your new product, company, compensation plan, and marketing strategy was that you need a way to find people to buy your product or join your organization. The first step for most is to go out and buy fresh and or real time leads and spend a fortune in the process. And if you originally thought that the cost to join the program was steep, now you're spending even more on leads without seeing great results.This, I believe, is putting the cart before the horse. You need to learn how to effectively find people to buy your product or join your opportunity before you even choose what product/opportunity you want to pitch. What you need more than the "perfect product" is a lead generation system to generate leads online.It is not uncommon to join a company, get your product, business cards, website, and a few brochures only to quickly realize what you need is a plan to market yourself. It seems that your up-line and company are doing everything to help train you to start marketing the opportunity. All along telling you to hang on and NOT TO GIVE UP. This seems backwards to me. What you really need is an effective lead generation strategy, tools and possibly even a lead generation program. Why not first learn if you are willing or capable of marketing an opportunity? Wouldn't it be a good idea to know this before spending the hefty "sign-up costs" and getting yourself committed to a monthly "auto-ship" only to have unsold product collecting in your garage?Upon researching the industry, you will find people promoting the myth that if you don't have their "secret" you are doomed to join the 97% of people that fail in home-based businesses. With that said, the person peddling the "secret" may or may not have the "secret" that works for you?What if you started learning what you need to do to be successful, first? You might even find out during the process what you are good at and what you're not. Trust me, on the bottom is where most people end up after joining their new "top home-based business" and for some, even after joining their 10th. Ouch!It's not surprising that most companies will "focus" on the product or compensation plan as the key to your success. And why not since the company and your upline only make money when you buy product. Then starts the training that you're expected to replicate which consist mainly of promoting how the product is the answer! But what if you changed YOUR focus? Maybe you don't need some super-duper product, or debt free company to "make it." Maybe what you need first is to learn how to sell and market YOU.Yes, YOU! You start each day searching for the perfect opportunity when here it's been waking up with you every morning. Any successful Home-Based Business owner knows they have to do a good job of marketing himself or herself. You may notice some people will have short-term success or a great month focusing on marketing the product or the opportunity - but the ones that make it for the long haul are marketing themselves.So, what if you started by marketing yourself instead of ending there? Crazy idea, I know - but what if? You might be thinking to yourself right now, "Well if it's true it would be a lot easier." Certainly it would be much easier to do than figuring out how to sell and convince a bunch of people to join your MLM.If you were to market yourself, instead of a product, what would that look like? We know that the only way to attract people is to have something they want. Well, we know that one can only succeed in a home-based business by being able to generate quality prospects while not going broke in the process. You can offer that vital information to people. Offer your prospects a way to generate leads online without going bankrupt. When you learn and possess the most effective lead generation tools and understand and know how to teach effective lead generation strategy, you have something to offer. Not only will it secure your position as a leader in your company, but will give you an avenue to produce affiliate income to survive the building process while you learn.It is a completely different way of thinking, so best start by learning how to market YOU.
2013年2月27日星期三
Business Opportunity? Ask Not What it Can Do For You, But What You Can Do With It!
I've spoken with a lot of people this week who are looking for a way to have a business of their own. Seems there is no shortage of people who are out of work, or are just looking to change their lives and secure something that they themselves can control the success of. Many of them are drawn to the fact that the business we offer is two-fold-it offers a valuable product that helps people eliminate debt and create wealth and provides information on investments, saving on taxes, etc, and it also offers a business opportunity at the same time. However, a large number of these people approach their inquiry in such a way that they are asking, "what can this business do for me?"Here is where I immediately need to interject, "Well, what can YOU do for this business?"No, it's not a runaround. It's simply bringing to them the message they need to hear no matter what business opportunity they are looking at. Yes, it's important to know what the opportunity offers in the way of product or service, compensation, hours required to make it a successful venture and even estimated marketing costs. But also, and equally important, is that the person seeking an opportunity needs to realize that the success of anything depends on them. Will they be consistent in their efforts? Will they approach it with a positive attitude and dedication? Will they believe in the product or service enough to promote it successfully? And will they adapt an attitude that tells any potential prospects "this is a great opportunity"?Those people out there, some of them desperate to find a solution that will end their financial woes, need to go into any endeavor with a positive attitude about themselves and what they are capable of. I have, over the years, taken a number of personal development courses. These courses guided me into realizing that I alone-no one else-determined my success at anything I attempted. Without ambition and confidence and the ability to stay positive and focused, only a rare few succeed.I peruse the classifieds a few days a week to see what opportunities are out there. There are a lot of them, to be sure. But what people need to do to determine a "fit" for them, is check out the product or service, see if it is of benefit to them, and society in general. By representing and selling/promoting a usable, valuable product or service, they can more easily reign in their confidence and enthusiasm to ensure they succeed. A little leg work that might just involve checking out a website or calling a number in an ad and asking about the product will save them a great deal of time and frustration.Take some time to discover what motivates you. Approach inquiries into advertised opportunities by asking yourself exactly what YOU can do with that opportunity and you will find it easy to make a decision and move forward. Because until you do that, chances are you will not succeed.
2013年2月6日星期三
Overview of Juice Plus - MLM Business Review - Juice Plus
It seems like everyone today is constantly worrying about their weight and appearance. It seems like every day a new work out program hits the market as well as new health foods, supplements, and diet plans. One of the big companies that is taking advantage of the health craze is called Juice Plus.Juice Plus specializes in dietary supplements containing concentrated fruit and vegetable juice extracts prepared with added vitamins and nutrients. The supplements are advertised as "the next best thing to fruits and vegetables." Obviously the company knows that there is no real replacement for fruits and vegetables but their products make it easier for the average person to receive the nutrients they need to live healthy lives.Let's face it, getting the recommended number of fruits and vegetables can be quite difficult. I don't know many people that eat 3 to 5 fruits and 3 to 5 vegetables each day. Juice Plus makes it so people don't have to worry about eating all day, instead they can use their products and get all the nutrients that they need. Juice Plus specializes in all sorts of health vitamins and supplements; they are produced in pill form, powder form, and liquid form. Their most popular products are two different juice supplements that are made from fruits and vegetables.If you're wondering why you've never seen Juice Plus' products in stores, it's because they are a multi level marketing company that uses distributors to sell their products instead of selling them in stores. Distributors buy into the company and are given the rights to sell their products. Distributors receive a commission from their personal sales and a commission of everyone that they recruit into the company.The business opportunity within Juice Plus is similar to that of any multi level company today. To create success within the MLM industry you will need to recruit friends and family, attend and promote hotel meetings, attend and promote product parties, attend and promote home presentations and attend company sponsored seminars.
2012年12月15日星期六
Ardyss Compensation Plan Pitfalls
So what are the Ardyss compensation plan pitfalls you ask?Well, let me first say this. Ardyss international is a solid company that manufactures high quality products. They really are a great company that fills a huge need in the marketplace.Let me also say that many people have made a lot of money with the Ardyss compensation plan.So what's my beef?Well, here's the thing.MY BIGGEST PET PEEVEI love FREEDOM. That's really what network marketing is all about right? Freedom is what this industry has given to me. Time to be with my family. Time to do the things that I really want to do like spend time with my wife and kids.You really have to be careful in this industry because there are company's out there that tend to preach freedom on the one hand and then turn around and take it from their reps on the other. I'm not saying that Ardyss is one of them. I don't believe they are. However, while reading the Ardyss compensation plan, I did notice a few pitfalls that I would tend to shy away from. Once again, people are making money with this plan. You can make a fortune with it too if you know how to market. That being said, you should be aware of some of these aspects of the plan before you commit to building a long term business with Ardyss.SO WHAT ARE THE PITFALLS?The Ardyss compensation plan is composed of an 8 level unilevel. This simply means that anyone you personally sponsor will be placed on your first generation and you can go as wide as you want. If you sponsor 100 people, your front line could potentially have 100 spots filled. When your personal sponsors enroll people, they are then placed on their first generation. That would be your 2nd. generation. Thus, the plan fills out.So what's the problem?There are 2 policies in the Ardyss compensation plan that I don't really like.The first one is the volume requirements put in place in order for you to get paid on levels 2 through 8. Let's say you enroll someone, who enrolls someone who enrolls someone and that duplicates out to 8 levels very quickly.If you don't meet the group volume requirements put in place by the company, you'll only get paid for order of that first distributor you brought into the company. That doesn't sit well with me. None of that business would have come to the company had you not enrolled that 1st distributor so why shouldn't you get paid on it? Here is the other stipulation.In order to advance and get paid on more levels than 1, not only do you have to meet the volume requirement set by the company, no more than 40% of the volume can come from any 1 leg. So lets say you start a leg that goes crazy. You enroll a superstar that brings 100K in volume. There is a good portion of that volume that you won't get paid on.CONCLUSIONIn all fairness to the company, they make the products, they provide the opportunity so they have the right to set quotas and stipulations. And certainly, you can make a lot of money with the Ardyss compensation plan if you are able to play the game by the Ardyss rules. If you know how to market and get people to come to you none of these stipulations will be a problem for you. If you are stuck in a position where you are struggling to find new people, these stipulations will be a big problem for you.I choose to build my business in a way that is fun and easy. I have developed myself and my marketing to a point where people come to me, credit card in hand ready to buy.
2012年11月23日星期五
Mike Dillard & Mark Weiser - Attraction Marketing - How to Be a Blackbelt Recruiter
If you have been in network marketing for more than a day, you have probably heard of Mike Dillard and Mark Weiser. They are two of the top network marketers in the business. Mike has figured out the secret to being a "BlackBelt Recruiter". The secret is attraction marketing. You want people coming to you; begging you to LET THEM join your business. The last thing you want is to be chasing leads and prospects. You want them chasing you.There are three fatal mistakes that network marketers make. If you can avoid these, you will be well on your way to success in this industry. First, don't underestimate the number of people you need to talk to. Statistically, approximately 97%-99% of the people you approach about your business, WILL SAY NO!!! This is a fact. Don't be afraid of it. You need to decide how many people you want to sponsor each month, and then be sure to talk to enough people to do it. (Side note: Check out Richard Fenton & Andrea Waltz's "Go For No" training - set a "no" quota each month, and the "yes"'s will come). Second, take action. You see, too many people take too much time planning and not enough time doing. How do I know this? Well, I used to be one of those people. The most important thing you can do is DO! Are you going to make mistakes? Sure. But how else are you going to learn, but to make mistakes. Finally, don't try to "sell" your prospects. You should be interviewing your prospects. Determine if they are worth your time. I promise, if you project this confidence to your prospects, they will notice. They will wonder why you aren't selling them. You need to be more important to them, than they are to you.Now, let's discuss the philosophy of sponsoring. When interviewing your prospect, it is important to remember that YOU need to be convinced that they are someone you want to do business with. Take control of the conversation; ask questions. Lots of questions. Think about when you go for a job interview. Doesn't the interviewer ask you questions? Don't they control the conversation? This needs to be you. Remember, the statistic above? 97%-99% of the people will say no. You are looking for the 3%'ers. You want people that are driven, goal oriented, hungry to work this business. You should be looking for people that want to participate in your business. Below are some sample questions you can use when interviewing prospects.1) Why? What has driven you to this opportunity?...at this time in your life?2) What kind of income are you looking to make? Can you see yourself making that kind of income?3) Other than money, what do you look for in a business opportunity like this?In conclusion, if you want to sponsor 15-20 representatives/distributors per month commit to the following items. First, SET GOALS!!! I cannot stress enough how important this is. Write them down; refer to them often. Remember why you got into this business. Second, take action. Remember, massive action equals massive results. You should dedicate no less than 4-5 hours per day to building your business. Set aside time to call back prospects. Take the time to do the tasks that generate income. Third, believe in what you are doing. If you don't believe in it, how can you expect others to believe in it. Fourth, don't give yourself an out. Commit, commit, commit. Finally, be coachable. Give yourself room to grow. Follow these steps and you will be well on your way to network marketing success.If you want to learn how to sponsor more reps...the right way...come visit me at http://www.XtremeLeadGeneration.com. I look forward to your success!!!
订阅:
博文 (Atom)